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According to Stephen Greenblatt the term- ‘Self-fashioning’ means that an individual does not automatically becomes a subject. On one hand ideology shapes him or her as a subject, on the other, the individual gets shaped into subjectivity with what Foucault calls ‘technologies of the self’. Greenblatt says that the idea of ‘self’ contains many ‘selves’ in formation and expression of identity. And in construction of one’s identity which is first individual in nature and then it tries to mould itself according to the societal customs and traditions. India is incredibly known for its unity in diversity. It has an age long history of keeping all the heterogeneous cultures and traditions tied in an unbreakable bond of togetherness.

India is a land full of festivals and ceremonies. Being modern doesn’t means to lose hold onto our values. Bonsoir understands and respect every cultural aspect and presents a plethora of options to pick from to take a deep ethnic tour. Gone are the days when it was a culturally restricted norm for a lady to rejoice to the idea of ‘16 Shringar’. Bonsoir presents a wide range of ethnic collection for men to catch-hold a nice piece from. Why ladies should only be blessed with so many dress options? Why should ladies have all the fun? Let their jaw drop and eyes poop out and make them sing loud- ‘tenu suit suit karda’.


 Even if it is a festival, pooja ceremony, engagement or wedding function. Bonsoir brings in a wide range of ethnic collection to set you in tune with every traditional event. At Bonsoir, the ethnic wear section has been categorized into awesome-threesome types which includes- Bandhgala Suits, Indo-Western Outfit, Bundi with Kurta set.

  • BANDHGALA SUITS- NEHRU JI STYLE: Bandhgala Suits are widely known as the Nehru Suit, is a most desirable and irresistible choice for both formal occasions and festivals. And what is the most strikingly appealing thing about this Bandhgala Suit is its Mandarin collar. This suit comes along with front buttoned plackets and large eye buttons. You can also try different combinations. A Bandhgala Suit can be worn with trousers of matching colour. One may also experiment a bit and wear a Bonsoir Bandhgala as a blazer.
  • INDO-WESTERN OUTFIT- FIRANGI TADKA: As the term itself voices- Indo Western Outfits is an amalgamation of Indian and Western sartorial cultures. These ethnic attires abide to the most intricate embroidery works. At Bonsoir, we offer you a whole wide range of Indo-Western Outfits carefully hand-crafted using fabrics such as silk, georgette, rayon, cotton and khadi material. It can also include a mix and match of Sherwani, Churidar or simple pajamas.
  • BUNDI WITH KURTA SET- COLOURFUL BUNDIS: Bonsoir lures you with a wide range of sibling combination of bright coloured Bundi with matching as well as contrasting Kurta set. This amazing combination is definitely going to appeal thousands of eyes with its simple charm, rolling grace and glittery shine.

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