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According to Stephen Greenblatt the term- ‘Self-fashioning’ means that an individual does not automatically becomes a subject. On one hand ideology shapes him or her as a subject, on the other, the individual gets shaped into subjectivity with what Foucault calls ‘technologies of the self’. Greenblatt says that the idea of ‘self’ contains many ‘selves’ in formation and expression of identity. And in construction of one’s identity which is first individual in nature and then it tries to mould itself according to the societal customs and traditions. India is incredibly known for its unity in diversity. It has an age long history of keeping all the heterogeneous cultures and traditions tied in an unbreakable bond of togetherness.
India is a land full of festivals and ceremonies. Being modern doesn’t means to lose hold onto our values. Bonsoir understands and respect every cultural aspect and presents a plethora of options to pick from to take a deep ethnic tour. Gone are the days when it was a culturally restricted norm for a lady to rejoice to the idea of ‘16 Shringar’. Bonsoir presents a wide range of ethnic collection for men to catch-hold a nice piece from. Why ladies should only be blessed with so many dress options? Why should ladies have all the fun? Let their jaw drop and eyes poop out and make them sing loud- ‘tenu suit suit karda’.
THINGS TO CHECK WHEN YOU TRY TO LOOK SANSKAARI IN ETHNIC APPAREL:
Even if it is a festival, pooja ceremony, engagement or wedding function. Bonsoir brings in a wide range of ethnic collection to set you in tune with every traditional event. At Bonsoir, the ethnic wear section has been categorized into awesome-threesome types which includes- Bandhgala Suits, Indo-Western Outfit, Bundi with Kurta set.